Aimama

AIMAMA runs deep here, 67 styles live right now. Most of it is cotton: tees and long sleeves from $24, printed sweatshirts at $29, ruffled dresses at $34, knit button-down cardigans, denim pants with bow details, and a doodle print jacket at $40.

The Corduroy Bouds Pants sit on this shelf too, $29 in six sizes from 12 months to 6 years. If corduroy is what you came for, the whole corduroy collection is one click over.

Sizes start at 12 months and most styles run to 6 or 7 years. Check the size guide before you pick a size, it saves a return trip.